Post by account_disabled on Feb 26, 2024 23:30:36 GMT -5
DIGITAL BUSINESS ECOMMERCE ONLINE MARKETING MANAGEMENT MOBILE WEB DEVELOPMENT ELAW Tuesday January Unified Commerce will become the musthave in retail Interview with Dr. Angela Bischoff Vice President for Digital Commerce Arvato Systems Unified Commerce Omnichannel Crosschannel shopping experiences are already a must in the BC environment these days. Business customers have also been demanding a BB shopping experience similar to BC for years without success for a long time. That has changed significantly in recent years.
We have with Dr. Angela Bischoff Vice President for Digital Commerce at Arvato Phone Number List Systems spoke about omnichannel strategies in BB the challenges of individual customer journeys and concrete implementation tips for retail companies. Hello Angela more and more customers today want the possibilities that omnichannel approaches open up crosschannel shopping experiences. This trend started in the BC sector do you think it will also become more and more relevant in BB trade Yes absolutely. Today true customer centricity means that a provider keeps an eye on all potential channels and offers its customers a consistent purchasing experience everywhere. Retail companies today need flexible omnichannel services in the sense of a unified commerce strategy.
The big challenge for retailers in both the BC and BB sectors is that customer journeys are fundamentally becoming more and more individual. This means that it is important to keep an eye on the customers shopping experience as a whole in order to be able to provide them with the right information at the right point of contact. And the same standards that consumers know from their they also expect in their role as employees of companies in a BB context. What makes an increasingly individual customer journey so challenging Today no one can be told how to shop anymore. Quite the opposite autonomy and flexibility are key when searching for information and making purchases. And today people prefer to search and buy via smartphone that is the number one driver for individual customer journeys.
We have with Dr. Angela Bischoff Vice President for Digital Commerce at Arvato Phone Number List Systems spoke about omnichannel strategies in BB the challenges of individual customer journeys and concrete implementation tips for retail companies. Hello Angela more and more customers today want the possibilities that omnichannel approaches open up crosschannel shopping experiences. This trend started in the BC sector do you think it will also become more and more relevant in BB trade Yes absolutely. Today true customer centricity means that a provider keeps an eye on all potential channels and offers its customers a consistent purchasing experience everywhere. Retail companies today need flexible omnichannel services in the sense of a unified commerce strategy.
The big challenge for retailers in both the BC and BB sectors is that customer journeys are fundamentally becoming more and more individual. This means that it is important to keep an eye on the customers shopping experience as a whole in order to be able to provide them with the right information at the right point of contact. And the same standards that consumers know from their they also expect in their role as employees of companies in a BB context. What makes an increasingly individual customer journey so challenging Today no one can be told how to shop anymore. Quite the opposite autonomy and flexibility are key when searching for information and making purchases. And today people prefer to search and buy via smartphone that is the number one driver for individual customer journeys.