Post by account_disabled on Mar 12, 2024 1:12:20 GMT -5
The success of email marketing has been questioned for many years for one reason or another. For the most detractors of this branch of marketing, any change, no matter how small, will end the advantages that this tool has been offering. Sending mass emails is not something that everyone views favorably, but for companies it is still one of the best investments they can make in advertising. Email marketing is not dead and, although it may seem contradictory, recent events such as the implementation of the new GDPR have strengthened it. THE GDPR HAS DONE EMAIL MARKETING A SMALL FAVOR Before the implementation of the GDPR, many anticipated the end of email marketing as we knew it. According to some of the predictions that we were able to read then, after adapting to the new law, in theory only 2% of the data would be maintained, with luck . The rest, 98% on average, had to be eliminated by those responsible after failing to obtain consent again. Yes, this has affected several points, but it has improved some others that are most important. The GDPR has made users' inboxes cleaner , which is very good for the campaigns that continue to arrive in these inboxes.
Fewer recipients, but more visibility and attention on your part. It is also a very good time to try to obtain new consents, as these will have much more value than before . It can be said that email marketing has reemerged after the GDPR with a much better ROI . Above all, if we take into account that many newsletter sending services charge by the number of recipients. It is currently one of the most profitable avenues of marketing and several experts claim that it is the branch of advertising with the best return on investment (ROI). YOU SHOULD NOT BE LEFT ALONE WITH THIS IMPROVEMENT AFTER THE GDPR Email marketing is one of the most powerful tools of the moment and you should not only assume Phone Number List that sending mass emails works. Yes it does, but you can get even more out of it by using some of the latest techniques. Currently only 39% of companies that do email marketing use some personalization method . Personalization is one of the most important branches of email marketing, as it can boost the ROI in almost any well-optimized campaign. Customizing is a little more expensive and requires more resources, but the results you get can almost certainly be more interesting than with standard segmentation . And if we talk about segmentation, you should know that only 29% of organizations use it in their campaigns.
Not using segmentation in a campaign, for us, is a total mistake, since you are not reaching the users who really interest you. The possibilities of segmentation are almost infinite and are complemented by those of personalization. If you are selling a product for pregnant women you will not have the same success in these two cases: Without segmentation: you reach the entire audience in your database. With segmentation: you reach only women, between 25 and 35 years old, who may be interested in your product because they are expecting a baby. The data is clear: email marketing continues to work even though these most effective methods are barely widespread. Knowing this data, the most sensible thing is to carry out a campaign with good segmentation , and if the budget allows it, implement some personalization touches depending on which sectors. Do you need help understanding and carrying out these actions? Don't worry, at TÃndalos we have professionals from the sector who will help you both with campaign management and sending emails as well as with the creative aspects of design and content for newsletters. Write to us telling us what you need and we will propose solutions.
Fewer recipients, but more visibility and attention on your part. It is also a very good time to try to obtain new consents, as these will have much more value than before . It can be said that email marketing has reemerged after the GDPR with a much better ROI . Above all, if we take into account that many newsletter sending services charge by the number of recipients. It is currently one of the most profitable avenues of marketing and several experts claim that it is the branch of advertising with the best return on investment (ROI). YOU SHOULD NOT BE LEFT ALONE WITH THIS IMPROVEMENT AFTER THE GDPR Email marketing is one of the most powerful tools of the moment and you should not only assume Phone Number List that sending mass emails works. Yes it does, but you can get even more out of it by using some of the latest techniques. Currently only 39% of companies that do email marketing use some personalization method . Personalization is one of the most important branches of email marketing, as it can boost the ROI in almost any well-optimized campaign. Customizing is a little more expensive and requires more resources, but the results you get can almost certainly be more interesting than with standard segmentation . And if we talk about segmentation, you should know that only 29% of organizations use it in their campaigns.
Not using segmentation in a campaign, for us, is a total mistake, since you are not reaching the users who really interest you. The possibilities of segmentation are almost infinite and are complemented by those of personalization. If you are selling a product for pregnant women you will not have the same success in these two cases: Without segmentation: you reach the entire audience in your database. With segmentation: you reach only women, between 25 and 35 years old, who may be interested in your product because they are expecting a baby. The data is clear: email marketing continues to work even though these most effective methods are barely widespread. Knowing this data, the most sensible thing is to carry out a campaign with good segmentation , and if the budget allows it, implement some personalization touches depending on which sectors. Do you need help understanding and carrying out these actions? Don't worry, at TÃndalos we have professionals from the sector who will help you both with campaign management and sending emails as well as with the creative aspects of design and content for newsletters. Write to us telling us what you need and we will propose solutions.